For USL, MiLB, AHL & ECHL Game-Night Operators
A true P&L for tonight's game, tonight
Every home game ends with the gate in ticketing, concessions in the POS, and staffing in payroll, and month-end tells you which promo nights lost money.
A data warehouse built specifically for minor league clubs that need tonight's game P&L tonight. Connect Ticketmaster, your concessions POS, your scheduling system, and QuickBooks. Live in about 48 hours.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
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Synopsis is a data warehouse for minor league sports clubs across USL, MiLB, the AHL, the ECHL, and the NBA G League that goes live on your own systems in about 48 hours. Ticketmaster Archtics gate revenue, Shift4 and VenueNext concessions, 7shifts and Gusto gameday labour, and the QuickBooks ledger land in one warehouse keyed to the same game date. A question like whether last night's dollar-beer promo made money after staffing becomes a single query. Updated August 2026.
Popular pairings
Pairings that make a game-night P&L possible.
Every system that touches a home game lands keyed to the same date and event, so the night closes the night it happened.
Ticketmaster + Shift4
Synopsis integrates Ticketmaster Archtics gate and scan data with Shift4 and VenueNext concessions, so revenue per head is a measured number the morning after the game.
Shift4 + 7shifts
Synopsis connects Shift4 concessions sales to 7shifts stand-level schedules, so labour cost lands against the stand that earned it.
Ticketmaster + QuickBooks
Synopsis joins Ticketmaster Archtics event settlements to the QuickBooks ledger by game and event code, so the night reconciles without a month-end export.
Gusto + QuickBooks
Synopsis syncs Gusto gameday payroll into QuickBooks by event, so promo-night staffing cost is attributable rather than absorbed.
Toast + Ticketmaster
Synopsis integrates Toast concession baskets with Ticketmaster scan data, so per-cap reads by section, promo, and price level.
7shifts + Gusto
Synopsis joins 7shifts scheduled hours to Gusto paid hours per event, so the gap between what you planned to spend on a night and what you spent is visible immediately.
Questions
Answers before you ask.
Can it tell us which promo nights actually make money?
Yes. Gate scans, stand-level baskets, staffing hours, and promo costs land in one warehouse keyed to the same game, so net P&L per promo night is one query, read against a weather-adjusted baseline instead of the season average. Synopsis brings the records together for analysis; it doesn't replace your systems of record.
Can it factor weather into the game-night numbers?
Yes. Game-day weather history joins to your gate, walk-up, and per-cap data, so a soft Tuesday reads against what the sky predicted rather than the season average, and next season's promo calendar gets a forecast that accounts for the weather.
How soon after the last register closes do we have the numbers?
As soon as the night's systems settle. The workflow triggers when the last register closes, pulls the gate, the baskets, the clocked hours, and the promo costs, then posts the P&L to your channel. Set it up that way and the recap is waiting the next morning.
Does Synopsis integrate Ticketmaster with Toast?
Yes. Ticketmaster Archtics scan and seat data and Toast concession baskets land in one warehouse keyed to the same game and fan, so per-head spend by section, promo, and price level is one query. The same holds for Paciolan, SeatGeek, Etix, Shift4, Square, and the rest of a club's systems.
We run a system that isn't listed here. Can you connect it?
Usually, yes. The AI builds the connector from an export or an API, and a new system is typically flowing in days. If it can produce a file, it is a candidate.
How long until we can start asking questions?
Your first connected systems are answering questions in about 48 hours, and a full rollout lands in days, not a multi-quarter data project.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against minor league game-night p&l data.
We'll be in touch within 24 hours.
