Synopsis for Marketing
Finally prove which marketing spend turns into revenue.
Ad platforms grade their own homework, the CRM stops at the opportunity, and billing knows who actually paid — but nothing connects them. Synopsis joins spend, pipeline, and revenue in one warehouse so attribution goes all the way to dollars.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Questions
Answers before you ask.
Our attribution lives in the ad platforms. Isn't that enough?
Ad platforms report on themselves, and each one claims the same conversion. They also stop at the lead. Synopsis joins spend with your CRM and billing data, so attribution runs on your numbers and reaches actual revenue.
How long until we see our spend-to-revenue picture?
Days, not months. We do the setup with you — connections, joins, metric definitions — so the first real answers show up the same week, not after a quarter-long data project.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
What if one of our systems isn't a standard integration?
Synopsis connects to hundreds of SaaS products, any database, and any file, and its AI builds custom connectors for whatever isn't off-the-shelf. If your team runs it, we can almost certainly get its data in.
What does it take to get started?
A short call, a look at the systems you run, and a question you've been trying to answer. We connect your sources and configure the warehouse with you — there's no long integration project to finish before you can ask your first question.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against marketing data.
We'll be in touch within 24 hours.
