For USL, MiLB, ECHL & AHL Ticket Offices
Know which season accounts won't renew while there's still a season left
Your season accounts stop showing up months before they stop paying, and nothing tells the rep until the renewal invoice goes unpaid.
A data warehouse built specifically for minor league ticket offices working renewals. Connect ticketing, the fan CRM, scan history, and payment plans. Live in about 48 hours.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Synopsis is a data warehouse for minor league ticket offices across USL, MiLB, the ECHL, and the AHL, live on your own systems in about 48 hours. vivenu and Archtics season accounts, HubSpot and Mailchimp engagement, StellarAlgo scores, scan history, and payment-plan status land in one warehouse keyed to the same account. A question like which season accounts are at risk and who the reps should call first becomes a single query, months before the renewal invoice goes unpaid. Updated August 2026.
Popular pairings
Pairings that surface a renewal risk while there is still a season left.
A season account stops showing up long before it stops paying. These pairings are what makes the gap visible.
vivenu + HubSpot
Synopsis integrates vivenu season accounts with HubSpot engagement history, so a rep sees the account that stopped opening and stopped attending in one list.
Ticketmaster + Mailchimp
Synopsis connects Ticketmaster Archtics scan history to Mailchimp campaign response, so a win-back list is built from attendance rather than from email opens alone.
StellarAlgo + vivenu
Synopsis joins StellarAlgo fan scores to the vivenu ticketing account they describe, so a score comes with the seats, the plan, and the payment history behind it.
Toast + Ticketmaster
Synopsis integrates Toast concession spend with the scanned Ticketmaster season account, so a falling per-cap flags an account cooling off before the renewal window.
QuickBooks + vivenu
Synopsis syncs QuickBooks payment-plan status to the vivenu season account, so a missed instalment reads as a renewal signal the week it happens.
HubSpot + Shopify
Synopsis joins HubSpot engagement to Shopify team-store purchase history, so an account's whole relationship informs the renewal call.
Questions
Answers before you ask.
How do you know a season account is at risk of not renewing?
Scan frequency is the loudest early signal: accounts that renew and then stop showing up rarely renew again. Synopsis joins gate scans, seat utilization, CRM touches, email opens, and payment-plan status per account, so the risk score moves months before the renewal invoice does. Where you run mobile ordering or a loyalty tender, an account's own spend joins the score too. It brings the records together for analysis; it doesn't replace your systems of record.
Our league already gave us StellarAlgo. How is this different?
StellarAlgo is a fan CDP, and the ECHL provides it league-wide, so it profiles and segments your fans. Synopsis is the warehouse underneath: the StellarAlgo segments land in it next to your ticketing scans, your CRM touches, your payment plans, and your GL, so a question that crosses all of them is one query and every number traces back to its source. We read the CDP rather than replace it, and your first connected systems start answering in days rather than quarters, so the first ranked call list lands before your next homestand.
How much history do you need before the risk score means anything?
Two seasons of scans is comfortable and one is workable. With a single season we score each account against its own within-season baseline instead of year over year. The score sharpens once a second season lands, and the ranked call list is usable from the first homestand either way.
Does Synopsis integrate Ticketmaster with HubSpot?
Yes. Ticketmaster Archtics season accounts and scan history and HubSpot engagement land in one warehouse keyed to the same fan and account, so a renewal-risk list reads from attendance and spend, not just from email opens. The same holds for vivenu, Paciolan, SeatGeek, Etix, Mailchimp, StellarAlgo, and the rest of a club's systems.
We run a system that isn't listed here. Can you connect it?
Usually, yes. The AI builds the connector from an export or an API, and a new system is typically flowing in days. If it can produce a file, it is a candidate.
How long until we can start asking questions?
Your first connected systems are answering questions in about 48 hours, and a full rollout lands in days, not a multi-quarter data project.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against season ticket renewal risk data.
We'll be in touch within 24 hours.