For Regional Newspaper Groups
Know why a subscriber churned, without a week of lookups.
Subscriber, ad-sales, editorial, print-circulation, and digital-paywall data live in five separate systems with five separate reader IDs, so the same reader exists as three unrelated identities at once.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Questions
Answers before you ask.
Do we need a data team?
No. Synopsis joins the systems centrally and an editor or publisher asks questions in plain English, without an analytics hire.
The same reader has three different IDs. How does Synopsis unify them?
It maps the anonymous, paywall, and circulation identities to one reader key, so a single subscriber view finally exists.
We run many titles on the same vendors. Can they be compared centrally?
Yes. Subscriber and ad-revenue metrics roll up across mastheads into one cross-title view instead of manual title-by-title rollups.
Can it keep up with millions of rows of pageview and impression data a month?
Yes. That volume is exactly what the warehouse is built for; the AI writes SQL against it rather than reading raw rows.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against newspaper publishers data.
We'll be in touch within 24 hours.
