For Media Buying Agencies
Planned, served, verified, billed — reconciled in one query.
For every campaign you reconcile what was planned, what was served, what was verified, and what was billed across five separate vendor platforms — and today a human does it in a spreadsheet, one flight at a time.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Questions
Answers before you ask.
Do we need a data team?
No. Synopsis is built for independent agencies with a planning and ops team but no dedicated data engineer. Planners and analysts ask in plain English.
Can it reason over a full quarter of impression-level logs?
Yes. The AI writes SQL against the warehouse and returns aggregated answers, so full-book delivery data is reasoned over without pasting raw logs into a chat window.
How does it help in a competitive review?
Clean, defensible cross-channel performance becomes a query you can run before a pitch, instead of a week of manual deck-building.
How fast can we start?
In days, not a multi-quarter build. Your planning, DSP, and finance systems stay in place while you start asking cross-system questions quickly.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against media buying agencies data.
We'll be in touch within 24 hours.
