For Out-of-Home Operators
Your panels are media and real estate. Synopsis sees both.
Your structures and land leases, your sales pipeline, your programmatic delivery, and your audience-measurement data all live in separate systems that were never built to share a panel ID — so you can't tell which panels you're under-monetizing.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Questions
Answers before you ask.
Do we need a data team?
No. Synopsis is built for independent and family-owned operators with sales and ops staff but no data-engineering function.
Our static and digital panels produce very different data. Is that a problem?
No. Synopsis holds both the low-data static model and the high-frequency digital model in one warehouse keyed to the panel, so the whole portfolio queries as one.
Can it centralize permits across jurisdictions?
Yes. Permit and compliance status becomes queryable in seconds across every jurisdiction, instead of tracked city-by-city.
How fast can we start?
In days, not a multi-quarter build. Your content, programmatic, and lease systems stay in place while you start asking cross-system questions quickly.
Do we need a data team or anyone who knows SQL?
No. We configure your warehouse with you and connect the systems you already run; your team just asks questions in plain English. Nobody has to write SQL or babysit pipelines unless they want to.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against out-of-home advertising data.
We'll be in touch within 24 hours.
