For USL, MiLB, ECHL, AHL & G League Front Offices
The ticket, the fan, and the concession stand finally agree.
You sell the ticket, the sponsorship, and the beer on four platforms, and nobody joins the seat to the spend.
A data warehouse built specifically for USL clubs, minor league baseball teams, and ECHL franchises. Connect Ticketmaster, Paciolan, Toast, KORE, and QuickBooks. Live in about 48 hours.
The join, made visible
Every system you run — and the answers you can't get today.
One shared key across every system. No exports, no VLOOKUP — the tools you already run, finally answering the questions that matter.
Good morning, Morgan.
Q3 Revenue Review
Renewal due in 71 days. Usage down 12% QoQ and two support escalations open — flagged at risk by the renewal model.
Connect what you already run
Every ticketing, POS, CRM, and accounting system a club runs.
Synopsis connects the systems below into one queryable warehouse, live in about 48 hours. A system that isn't listed usually just needs an export or an API.
Synopsis is a data warehouse for minor league sports clubs across USL, MiLB, the AHL, ECHL, the NBA G League, and MLS Next Pro that goes live on your own systems in about 48 hours. Ticketmaster, Paciolan, SeatGeek, Etix, Toast, Square, KORE, Shopify, and QuickBooks land in one warehouse keyed to the same fan, game, and account. Questions like which season accounts will not renew and what a promo night really earned become single queries. Updated August 2026.
Ticketing
- Ticketmaster (Archtics)
- Paciolan
- SeatGeek
- Etix
- Tixr
- TicketSpice
- and other ticketing platforms
Concessions POS
- Toast
- Square
- Clover
- VenueNext
- Tapin2
- and other point-of-sale systems
Fan CRM & email
- HubSpot
- Salesforce
- Mailchimp
- Klaviyo
- Constant Contact
- and other CRM and email tools
Sponsorship
- KORE
- SponsorUnited
- Trak Software
- Blinkfire Analytics
- and the spreadsheet it usually lives in
Merchandise & ecommerce
- Shopify
- BigCommerce
- Square Online
- WooCommerce
- and other storefronts
Accounting
- QuickBooks
- Sage Intacct
- NetSuite
- Xero
- and other general ledgers
Payroll & gameday staffing
- Gusto
- ADP
- Paychex
- 7shifts
- When I Work
- and other scheduling tools
Streaming & membership
- League broadcast platforms
- YouTube Memberships
- Patreon
- Memberful
- and other community platforms
Popular pairings
The integrations clubs search for, answered in one warehouse.
Instead of a point-to-point connector for each pairing, every system lands in one warehouse keyed to the same fan, the same game, and the same account, so each pairing below is one query.
Ticketmaster + Toast
Synopsis integrates Ticketmaster ticketing with Toast POS, so per-head spend reads by section, promo, and price level. Your highest-margin items get stocked where demand actually sits.
Paciolan + QuickBooks
Synopsis connects Paciolan ticket revenue to QuickBooks, posted to the GL by game and event code, reconciled without a month-end export.
SeatGeek + Shopify
Synopsis joins SeatGeek ticket buyers to Shopify merch orders, surfacing fans who have never hit the team store as a live audience you can market to tonight.
KORE + Square
Synopsis syncs KORE sponsorship schedules with Square sales, so an activation night shows whether it moved per-cap spend, or only the media-value slide.
Etix + Mailchimp
Synopsis connects Etix scan history to Mailchimp, syncing season accounts that stopped scanning into a win-back list before renewal season opens.
Ticketmaster + KORE
Synopsis joins Ticketmaster attendance and scan data to KORE sponsorship assets, so the renewal deck proves delivery.
Toast + 7shifts
Synopsis integrates Toast concession sales with 7shifts labor schedules, stand by stand, so staffing follows the crowd.
SeatGeek + QuickBooks
Synopsis syncs SeatGeek nightly settlements with QuickBooks bank deposits and the GL, retiring the reconciliation spreadsheet.
Tixr + Toast
Synopsis joins Tixr tickets to Toast transactions on one fan record, for per-cap spend by segment.
Square + QuickBooks
Synopsis syncs Square registers and card readers with QuickBooks, every device posted to the right account, by game, automatically.
Also joined for clubs: Paciolan + Toast, Ticketmaster + Square, Ticketmaster + QuickBooks, Etix + Clover, SeatGeek + KORE, Tixr + Mailchimp, TicketSpice + Square, Paciolan + HubSpot, SeatGeek + Klaviyo, Etix + QuickBooks, KORE + QuickBooks, Shopify + QuickBooks, Toast + Sage Intacct, VenueNext + NetSuite, Square + 7shifts, Gusto + QuickBooks, Klaviyo + Shopify, HubSpot + Ticketmaster, SponsorUnited + KORE, and most pairings of the systems above.
Use cases
What clubs ask, and what an answer is worth.
A dozen of the questions clubs bring us, with what each answer is typically worth once the systems above share a key.
Which season accounts won't renew, while there's still a season left?
Synopsis joins ticketing scans, CRM engagement, and concession spend into a renewal-risk score per season account.
Can we defend the sponsorship rate card with data?
Synopsis joins KORE asset schedules to gate scans and POS baskets, so activation lift is measured instead of estimated.
Which promo nights actually make money?
Synopsis joins ticketing, Toast or Square sales, and staffing cost per event into a true game-night P&L.
What should Tuesday tickets cost?
Synopsis reads sales curves by day, opponent, and weather from Ticketmaster or SeatGeek history joined to finance.
Where is comp-ticket leakage costing us?
Synopsis joins comp issuance in ticketing to scans and concession spend, by issuer and section.
Which group-sales leads convert, and at what per-cap?
Synopsis joins HubSpot or Salesforce pipeline to ticketing and POS outcomes per group night.
Does gameday staffing match the crowd we actually get?
Synopsis reads 7shifts or When I Work schedules against gate scans and stand-level sales velocity.
Which stands run out, and which over-prep?
Synopsis joins POS velocity by stand and inning to inventory and waste counts.
Which fans buy tickets but never merch?
Synopsis joins SeatGeek or Etix buyers to Shopify orders, a targetable attach-rate audience.
Where does the win-back campaign pay off?
Synopsis joins lapsed scanners from ticketing to Mailchimp or Klaviyo campaigns, with reactivation tracked to the seat.
Which sponsors are owed make-goods, and what will they cost?
Synopsis joins contracted assets in KORE to delivered scans and impressions, priced before the renewal call.
What is our per-cap spend by section, and which sections lag?
Synopsis joins Ticketmaster seat locations to Toast baskets, reading food and beverage spend per head by section, promo night, and price level.
ROI figures are illustrative estimates for a club doing about $8M in annual revenue with a 5,000-seat average gate and about $14 per-cap food and beverage spend. Your own numbers replace them in the first week on your data.
Questions
Answers before you ask.
Do we need a data team to use Synopsis?
No. It's built for clubs where the box-office manager or the assistant GM is the de facto report-builder, with no data staff. Your front office asks in plain English.
Can it prove sponsorship ROI to a partner?
Your sponsorship asset schedule, gate scans, and concession baskets land in the same warehouse, so activation against per-cap lift is one query. The rate-card conversation starts from your data instead of a media-value estimate. Synopsis brings the records together for analysis; it doesn't replace your systems of record.
We own more than one club. Can it roll them up?
Yes. Each club's ticketing, POS, and accounting land in the same warehouse, so revenue per cap and sponsorship fill rate read park by park, same day, without collecting spreadsheets from every GM.
Does Synopsis integrate Ticketmaster with Toast?
Yes. Both land in your warehouse keyed to the same fan and the same game, so seat-to-basket questions become one query. The same holds for Paciolan, SeatGeek, Etix, Square, and the other systems above: once they share a key, each pairing reads as one dataset.
We run a system that isn't listed here. Can you connect it?
Usually, yes. The AI builds the connector from an export or an API, so clubs typically add a system in days rather than waiting on an integration roadmap.
How long until we can start asking questions?
Your first connected systems are answering questions in about 48 hours, and a full rollout lands in days, not a multi-quarter data project.
Does Synopsis replace the software we already use?
No. Your systems of record — ERP, CRM, accounting, and the rest — stay exactly where they are. Synopsis sits on top and joins them into one place you can query, so you report across everything instead of exporting from each tool.
Where does our data live, and is it secure?
Your data stays in your own warehouse — we don't keep a copy. Access is governed per user and every query is audit-logged. Synopsis is SOC 2 Type II, and you can review our live security posture in the Trust Center.
How is this different from a BI tool or a stack of dashboards?
BI tools chart data that something else already had to clean and join. Synopsis does that upstream work — connecting your systems, resolving entities, and enforcing your metric definitions — then answers in plain English, builds the dashboards, and traces every number back to its source.
Get started
See it on your own data.
Most demos take about 30 minutes. Bring a question you've been waiting months to answer — we'll reply within 24 hours.
Book a 30-minute demo
See Synopsis run against minor league sports clubs data.
We'll be in touch within 24 hours.
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